Ever heard an old jingle and instantly smiled? 😊 That’s the magic of old commercial slogans — they stick, stir memories, and spark emotions that never fade.
From catchy phrases like “Just Do It” to heartwarming lines like “Because You’re Worth It,” these slogans built brands and shaped culture.
In today’s fast-paced digital world, these timeless slogans remind us what truly connects people — emotion, trust, and simplicity.
Whether you’re a marketer, business owner, or just love nostalgic ads, this list of 152+ old commercial slogans will take you on a journey of creativity, inspiration, and pure marketing genius.
👉 Stay with me till the end — you’ll rediscover classics, learn why they worked, and even get tips to create your own powerful slogan in 2026!
💡 Benefits of a Good Old Commercial Slogan
A great slogan is more than words — it’s your brand’s heartbeat. Here’s why it matters:
- 🔥 Instant Recognition – People remember your brand after hearing just a few words.
- 💬 Emotional Connection – A strong slogan builds trust and emotional attachment.
- 🧠 Easy Recall – Simple, catchy phrases stick in customers’ minds for years.
- 💼 Brand Differentiation – Helps your brand stand out in a crowded market.
- ❤️ Longevity – A good slogan lasts decades and stays relevant through generations.
- 💪 Inspires Loyalty – Customers associate your values with your message.
🏆 1. Famous Old Commercial Slogans That Made History
These iconic lines shaped marketing forever:
- “Just Do It” – Nike
- “I’m Lovin’ It” – McDonald’s
- “Think Different” – Apple
- “Because You’re Worth It” – L’Oréal
- “Have It Your Way” – Burger King
- “The Ultimate Driving Machine” – BMW
- “Melts in Your Mouth, Not in Your Hands” – M&M’s
- “Finger Lickin’ Good” – KFC
- “It Keeps Going and Going and Going” – Energizer
- “Tastes Great, Less Filling” – Miller Lite
- “America Runs on Dunkin’” – Dunkin’ Donuts
- “A Diamond is Forever” – De Beers
- “The Quicker Picker Upper” – Bounty
- “Betcha Can’t Eat Just One” – Lay’s
- “Open Happiness” – Coca-Cola
- “The Breakfast of Champions” – Wheaties
- “It’s the Real Thing” – Coca-Cola
- “You’re in Good Hands with Allstate” – Allstate
💬 2. Old Food and Beverage Slogans That Still Make Us Hungry
Food companies nailed emotion and taste together 🍔🍟
- “Snap! Crackle! Pop!” – Rice Krispies
- “Good to the Last Drop” – Maxwell House
- “The Pause That Refreshes” – Coca-Cola
- “Obey Your Thirst” – Sprite
- “Have a Break, Have a KitKat” – KitKat
- “The King of Beers” – Budweiser
- “I’d Walk a Mile for a Camel” – Camel Cigarettes
- “Once You Pop, You Can’t Stop” – Pringles
- “Got Milk?” – California Milk Processor Board
- “Breakfast of Champions” – Wheaties
- “Choosy Moms Choose Jif” – Jif Peanut Butter
- “Finger Lickin’ Good” – KFC
- “We Bring Good Things to Life” – General Electric
- “It’s Miller Time” – Miller Beer
- “The Pepsi Generation” – Pepsi
- “Think Small” – Volkswagen (for its food-like charm)
- “Quality You Can Taste” – In-N-Out Burger
- “Eat Fresh” – Subway
🚗 3. Old Automotive Slogans That Drove Success
Car brands mastered the art of confidence and aspiration. 🚙
- “Built Ford Tough” – Ford
- “The Ultimate Driving Machine” – BMW
- “Like a Rock” – Chevrolet
- “Zoom Zoom” – Mazda
- “Vorsprung Durch Technik (Advancement Through Technology)” – Audi
- “There Is No Substitute” – Porsche
- “The Relentless Pursuit of Perfection” – Lexus
- “Moving Forward” – Toyota
- “Let’s Go Places” – Toyota
- “What a Feeling!” – Toyota (80s)
- “Grace… Space… Pace” – Jaguar
- “You Meet the Nicest People on a Honda” – Honda
- “The Best or Nothing” – Mercedes-Benz
- “It’s Not Just a Car, It’s Your Freedom” – Jeep
- “Precision Crafted Performance” – Acura
- “Engineered to Move the Human Spirit” – Saab
- “Drive Your Dreams” – Toyota (Global)
- “Power, Beauty, Soul” – Aston Martin
💄 4. Old Beauty and Fashion Slogans That Inspired Confidence
Beauty brands mastered emotional connection 💅
- “Because You’re Worth It” – L’Oréal
- “The Best a Man Can Get” – Gillette
- “Maybe She’s Born With It. Maybe It’s Maybelline.” – Maybelline
- “Strong Is Beautiful” – Pantene
- “Easy, Breezy, Beautiful” – CoverGirl
- “The Fragrance of Life” – Chanel No. 5
- “Unforgettable, Unstoppable” – Revlon
- “Every Kiss Begins with Kay” – Kay Jewelers
- “Be All You Can Be” – U.S. Army (also inspired fashion ads)
- “Look Sharp, Feel Sharp” – Gillette (vintage)
- “For the Woman Who Knows What She Wants” – Avon
- “Live the Moment” – Estee Lauder
- “Wear It With Pride” – Levi’s
- “Don’t Just Dream It, Wear It” – Versace
- “Style That Speaks” – Calvin Klein
- “Forever New, Forever You” – Reebok (vintage)
- “You Got the Look” – Revlon (80s)
- “Feel the Fabric of Our Lives” – Cotton Council
📺 5. Old Tech and Electronics Slogans That Sparked Innovation
Tech slogans made us believe in the future 💻
- “Think Different” – Apple
- “Intel Inside” – Intel
- “Where Do You Want to Go Today?” – Microsoft
- “Connecting People” – Nokia
- “The Power of Dreams” – Honda (Tech Division)
- “Empowering the Internet Generation” – AOL
- “Innovation That Excites” – Nissan
- “Imagine the Possibilities” – Sony
- “The Network Is the Computer” – Sun Microsystems
- “Make. Believe.” – Sony
- “Technology at Work for You” – Hewlett-Packard
- “Do More. Be More.” – Samsung
- “Life’s Good” – LG
- “Think. IBM.” – IBM
- “Hello Moto!” – Motorola
- “We Bring Good Things to Life” – GE
- “Power Your Dreams” – Microsoft Xbox
- “Inspired Performance” – Infiniti
🏠 6. Old Household Product Slogans That Stuck Forever
Simple yet powerful — these slogans ruled the home 🧼
- “The Quicker Picker Upper” – Bounty
- “A Little Dab’ll Do Ya” – Brylcreem
- “Stronger Than Dirt” – Ajax
- “Ring Around the Collar!” – Wisk
- “Plop, Plop, Fizz, Fizz” – Alka-Seltzer
- “We Try Harder” – Avis
- “When It Rains, It Pours” – Morton Salt
- “Keeps Going and Going and Going” – Energizer
- “Softens Clothes, Softens Hearts” – Downy
- “Look Ma, No Cavities!” – Crest
- “Does She or Doesn’t She?” – Clairol
- “Pardon Me, Do You Have Any Grey Poupon?” – Grey Poupon
- “Takes a Licking and Keeps on Ticking” – Timex
- “The Lady Schick Shaves Closer” – Schick
- “It’s Not TV, It’s HBO” – HBO
- “Reach Out and Touch Someone” – AT&T
- “We Bring Good Things to Life” – GE
- “Nothing Beats a Great Pair of L’eggs” – L’eggs Hosiery
💰 7. Old Financial & Insurance Slogans That Built Trust
Money talks — but great slogans whisper security 💵
- “You’re in Good Hands with Allstate”
- “Like a Good Neighbor, State Farm is There”
- “Don’t Leave Home Without It” – American Express
- “We Know Money” – Capital One
- “What’s in Your Wallet?” – Capital One
- “The World’s Local Bank” – HSBC
- “The Power to Be Your Best” – Bank of America
- “Empowering Dreams” – Citi
- “Life’s Better When We’re Connected” – Bank of America
- “The Citi Never Sleeps” – CitiBank
- “A Company of Strength” – Prudential
- “Get Met. It Pays.” – MetLife
- “Be Life Confident” – Aviva
- “For the If in Life” – AIG
- “A Piece of the Rock” – Prudential
- “Building a Better Working World” – Ernst & Young
- “We Mean Business” – FedEx
- “The People’s Bank” – PNC
🌍 8. Old Travel, Airline & Hospitality Slogans That Made Us Dream
These brands made travel emotional ✈️🌴
- “Don’t Leave Home Without It” – American Express
- “Fly the Friendly Skies” – United Airlines
- “The World’s Favourite Airline” – British Airways
- “We Love to Fly and It Shows” – Delta Airlines
- “You Can’t Top the Copper Top” – Duracell (travel energy ads)
- “The Spirit of Australia” – Qantas
- “Now You’re Flying Smart” – JetBlue
- “Your World Awaits” – Hilton
- “Travel Should Take You Places” – Marriott
- “Fly Emirates. Hello Tomorrow.” – Emirates
- “The Wings of the Nation” – El Al Airlines
- “The Joy of Flying” – Lufthansa
- “Go Beyond” – Qatar Airways
- “Let’s Go Places” – Toyota (travel cross-brand)
- “Stay Curious” – Expedia
- “Where Dreams Come True” – Disney Parks
- “We Know the Way You Fly” – Singapore Airlines
- “Making Every Journey Special” – Cathay Pacific
✍️ How to Create Your Own Winning Slogan in 2025
Creating a slogan isn’t luck — it’s strategy + emotion. Here’s how 👇
- Know Your Brand Promise – What emotion or value do you want people to feel?
- Keep It Short and Snappy – 3–6 words max for easy recall.
- Use Emotionally Charged Words – Inspire, motivate, or comfort.
- Focus on Benefits, Not Features – Tell people why it matters.
- Test It Out Loud – If it sounds musical and natural, it’s golden.
❓ Top 5 FAQs About Old Commercial Slogans
1. Why do old slogans still work today?
Because they connect emotionally. They’re simple, powerful, and timeless.
2. Can I reuse an old slogan for my business?
You can draw inspiration — but never copy trademarks. Make your own version!
3. What makes a slogan memorable?
Emotion, rhythm, and simplicity. If it makes people feel, they’ll remember it.
4. How long should a slogan be?
Usually 3–7 words. Shorter slogans stick better.
5. How often should brands change slogans?
Only when your mission changes — not your mood. Consistency builds trust.
💖 Conclusion: The Power of Words That Never Fade
Old commercial slogans remind us that emotion sells more than logic. They’re short, heartfelt, and everlasting — just like memories. As we step into 2026, brands that win will be those that connect through meaning, not marketing.
💬 So, which slogan from the list moved you the most?
✨ If you’re building a brand today, let these timeless words inspire your next big idea.
👉 Create your slogan today — your legacy starts with a few powerful words!
